While we hate to admit it, politicians don’t just thrive on great policy ideas and heart of service. Communication and marketing (of self) are important tools in the political world too. Social media is taking on an especially important role, considering how many from Gen Y is forming the electorate and this group is particularly … Continue Reading
If you have missed the inaugural Asia Consumer Summit 2012, here are some highlights! Bernd Schmitt, ACI – Asia Consumer Summit 2012 Kick off speech Stan Shih, Acer Group – Asia Consumer Summit 2012 On how to is Acer handling the recent onslaught from Apple and Samsung Ho Kwon Ping, Banyan Tree – Asia … Continue Reading
If you haven’t read the first 2 parts of this 3 part series, you are encouraged to read the first part of the 12 Days of Christmas Email Marketing here and the second part of the 12 Days of Christmas Email Marketing here Day 9: Mobile Mobile has been on digital marketers radars for some time now – … Continue Reading
If you haven’t read part 1 of this 3 part series, you are encouraged to read the first part of the 12 Days of Christmas Email Marketing here. Day 5: Testing During the seasonal period, you will want to do everything you can to ensure the best results from your email programmes. It’s a good idea … Continue Reading
You have heard of the 12 days of Christmas, and now we bring you the 12 days of Christmas Email Marketing. This whitepaper will talk about best practice advice to plan, refine and leverage on your seasonal email marketing programmes, of course you will read all these before Christmas. Marketing For The Festive Season The … Continue Reading
After many years, Singapore have finally passed the Data Protection Bill. Organisations that violates this new rule will face the following penalties: Up to S$10,000 fine for every unsolicited marketing call or message to a number in the Do-Not-Call registry Up to S$1 million fine for every data protection offence Organisations have 18 months to … Continue Reading
I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote … Continue Reading
Ogilvy & Mather released a series of tips and strategies on closing a deals and writing a kickass headline copy. These tips are from “The Father of Advertising”, David Ogilvy. Sure enough, these old wisdom still holds in today’s business world. 6 Tips on Meeting with Clients or Prospects At the meeting when you make your presentation, … Continue Reading
Unhealthy food and drink advertisements that are targeted at children will be banned early next year as part of the Singapore government’s plan to combat against obesity. How do you define unhealthy? Fast food that are high in oil and salt is definitely considered unhealthy, and so are sweet drinks. The aim is to discourage … Continue Reading
Facebook recently launched a new product feature for Pages. The new Facebook Page will allow marketers to spread their reach to fans beyond their shores by using one URL. Let’s say a user is viewing a Singapore page from Indonesia, the user will be able to see a localised and translated version of that page. … Continue Reading
Most of the time, I’m the one attending media events. But just so you know, I host events for companies too. The recent one that I hosted for Ecorganics was interesting because of the constraints of the setting and the requirements of the client. I had to work around the space of a cosy salon, … Continue Reading
If there’s any pop song that can best describe Samsung’s recent creatives, it’ll probably be Britney’s “Oops, I did it again”. But the Korean company doesn’t seem at all apologetic. In a series of jabs taken at Apple, I would like to say kudos to the marketing team and agency who have been quick to … Continue Reading
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